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SEO (search engine optimization) has gone through massive changes over the last couple of years and it keeps on evolving. Back in the day, to succeed online you only need a basic website with a couple of pages loaded with keywords and you ranked automatically. It was as simple as that. Over the last few years Google has modified their algorithm to make sure spammers doesn’t get the upper hand with rankings.

One thing has always stayed the same, content is key with SEO. Not just any content. Content that is unique, relevant, and interesting specifically written for your target audience. The easiest method to do this is to add a blog to your website and start with a in depth blog marketing campaign where you can regularly add fresh content to your blog. Each blog post is seen as a new page by Google.

Publishing content for SEO

Keyword research: Keywords are still the heart and soul of content and it’s imperative that you research keywords before you start writing content. Create a list with all the keywords you are going to target.

Don’t write to sell: Never try to do the hard sell approach with your content. Always write to entertain and evoke emotion. The goal is to target search engines to drive traffic to your content and then engage with them once they have read your content.

Sharing is caring: Sharing should be natural by product of your content. Make it easy for your readers to share your content with their friends and social circles. Add social bookmarking features to your content to help it travel.

Measure: If you are not measuring your results, you will never know what is working and what is not. How much traffic is your content generating and which key phrases are yielding the best results?

Regularly add fresh new content on your blog and website to make sure you stay ahead of the game with your internet marketing and SEO strategy.