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Did you know that the perception of your brand is formed by your website visitors as soon as they arrive on your website, blog or other web property. To connect with them, you need to completely understand them, who they are, what interests them, and what they are looking for. It’s imperative that you understand why they arrived on your website and what answers they are looking for.

Your website visitors needs a solid reason to trust you and this is why it’s crucial to make your website stand out from the crowd. Connect with them by communicating with them. To communicate with them, you need a deep understanding of which language to use, imagery, design, and layout of your site. The content on your website shouldn’t just be content. It should be valuable content that they will want to share with their own community. Your website should be aligned to cater for your visitors.

Connect on a personal level

Make your website visual and use videos that can connect you with them on a personal level. Do you have a products or services section on your website? Create a video of a real person explaining this on these pages. That will help you connect on a more personal level with your visitors. Invest in mentoring and educating your visitors through social media marketing, blogging, and webinars. Educational marketing is a powerful marketing method that can help you build trust on your website and brand.

Where does your audience spend time online? Are they using their mobiles more than desktop browsers? If they are, focus on social reviews and local SEO. Optimize your website so that it’s compatible with mobile phones. It’s a fact that your target audience knows exactly what they are looking for. Optimize your website for keywords and phrases that they will use to find you. Put yourself in your visitors shoes. See your website from their viewpoint.

Connect with your target audience by understanding exactly who they are.