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In order for you to build a brand online it would be very beneficial to know how to go about it in the correct way.  Luckily for you there is the online way of marketing your brand, that will not cost you an arm and a leg that many independent marketing companies will charge you.  Online marketing will cost you next to nothing which is a great advantage.  But as I said you need to know what you are doing.  Let me give you three pointers on what to look out for when building a cost effective online brand.

Make use of Social Media


 

For you to build a lasting online brand, social media is the way to go.  But as I mentioned you must know what you are doing as you can just have a presence or you can really stand out.  Make use of social media like Facebook and Twitter to market your brand and link them together for better optimization.  It is then very important to carry through your brand name, logo, color scheme and profile to keep it recognizable to all readers across the social media network.

Let your brand STAND OUT


Your brand signifies what and who you are and will represent you as a company.  Do you want your company’s image to be average or do you need it to be GREAT!  Your content of your page must be fresh, new and exciting, even if you are selling an average product.  Professionalism is the key – but do not make it boring as you will fall into the groove like all the average brands.  As soon as your brand starts being known for interesting content, you are on the right track to having a successful marketing strategie.

 

Give Something For Nothing


If you have a product of value, a very good marketing strategy is to give something for free.  People love free goodies especially if it is a good product that they feel is worth something to them.  That is a sure way of getting your brand around by word of mouth, still the most powerful marketing tool of all!  Once you have their attention, it will give you an open platform for further marketing and will be easier to close  the deal especially if they have (thanks to the free gift) prior knowledge to your product.